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‘Beats off’ doesn’t work – ever – in a headline


Why would any editor — print, online or broadcast — allow the words “beats off” to ever appear in a headline? This example from wonkette.com shows how silly those words can make what is otherwise a serious story.

And get your minds out of the gutter. Even my 80-year-old grandma knows what “beats off” means, and in this day and age, you can’t blame a person’s eye for being caught by those two words (especially when “woman,” “burglar” and “gnome” are all in the same sentence).

Author: Sean

I am Sean, a writer/PR guy originally from the Rural South who grew up and settled down in Washington, D.C. My interests include local politics, Eastern philosophy, languages and reality television.

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